Editorial Creative Director
Editorial and creative lead on a new, ongoing editorial series for leading luxury resort and hotel brand Aman.
After reviewing and refining the brand positioning and guidelines, we established new content pillars and a narrative framework for Aman, expressed through multiple creative concepts, social and activation strategies. The Meditations series involves commissioning leading artists, photographers and writers to collaborate on original stories sharing their experiences at Aman’s unique destinations, to be published across digital, social and print.
Discover the first three editions of Meditations:
Wandering Through Antiquity: Roman LaPrade and Laura May Todd travel between Amanzoe and Amanruya
Mist and Mysticism in Borobodur: Jerome Galland and Xerxes Cook explore the temples around Amanjiwo
Alexander Ingham Brooke, Aman Venice
The pool at Amanjiwo, shot by Jerome Galland
Romain Laprade, shot at Amanzoe
Chris Wallace & Alexander Ingham Brooke, from Aman Venice
Aman Venice, shot by Alexander Ingham Brooke
Borobodur, shot by Jerome Galland
Jerome Galland, Amanjiwo
Romain Laprade, shot at Amanruya
Romain Laprade, Amanruya