Estée Lauder
Creative copywriting and strategy on 360 campaign that cast American principal ballerina Misty Copeland as new global spokesmodel for the Modern Muse fragrance. Campaign featured extensive cross-platform storytelling around the theme, "What inspires you?" to connect the Modern Muse concept to Misty, and engage women in conversation across digital and social platforms using the hashtag #BeAnInspiration.
Completed at Spring Studios
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